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Pricing

Pricing that pays for itself.

Start free with the Market Terminal. Move up when the numbers make the case. Every tier runs on the same government-grade DLD and ADREC data, with MOIRA on the plans that need an analyst in the room.

No card to start · 3-day terminal trial, 7 days when you verify your phone · Cancel anytime

Pricing plans

Most developer pricing teams spend AED 20,000 to 40,000 a month on analysts, tools and data subscriptions for a single pricing cycle. Here is the infrastructure alternative.

Best value on annual
Free
Free

3-day Market Terminal trial, 7 days once your phone is verified

  • PRISM Market Terminal: search any area, project, or building
  • Live DLD + ADREC data: percentile bands, PSF trends, yields
  • Compare and MOIRA Score locked (view only)
  • Export capped at 2,000 rows
  • 3 days, no card required, 7 days when you verify your phone
Start free

Included each day, for each person: 15 lookups. A market search counts as 1. Asking for the same thing again within the hour costs nothing. The app shows how much of the day you have used.

Lite
AED 0/ user / year

about AED 83 per user per month

The full market terminal

  • Everything in Free, unlocked:
  • Compare up to 7 markets side by side
  • MOIRA Score: the 0 to 100 location grade
  • Full 20,000-row CSV export
  • AI market insights on any search
  • Priced per user, add your whole team
+ MOIRA MajlisAvailable

MOIRA in ChatGPT, Claude and any MCP assistant, under your own access.

Lite with Majlis: AED 4,999 / year

about AED 417 a month, or AED 399 a month on its own

Start free

Included each day, for each person: 30 lookups. A market search counts as 1. Asking for the same thing again within the hour costs nothing. The app shows how much of the day you have used.

Fair use, across your whole account: 35 AI insights and 250 market data queries per rolling 7 days. We contact you before applying any limit.

Most Popular
Pro
AED 3,499 / month
AED 0/ month

billed annually

Your pricing workspace

  • Everything in Lite, plus:
  • The full app: 10 projects + Price Prism engine
  • Version control and comparison, up to 3
  • Inline AI pricing insights + SIOA audit
  • Payment plan modeling with NPV
  • Exports up to 50,000 rows, bulk market downloads up to 100,000: XLSX, CSV, PDF
  • MOIRA chat, deep research, and Pricing Pulse not included
Request a demo

Included each day, for each person: 250 lookups. A market search counts as 1. Asking for the same thing again within the hour costs nothing. The app shows how much of the day you have used.

Fair use, across your whole account: 1,750 market data queries per rolling 7 days. We contact you before applying any limit. Deep research is 20 runs a month, across your whole account.

UltraBest Value
Contact us

Tailored to your portfolio

The complete platform

  • Everything in Pro, plus:
  • MOIRA conversational AI, unlimited
  • AI deep research, multi-source
  • Pricing Pulse with accuracy tracking
  • Unlimited projects, compare up to 6
  • Exports up to 1,000,000 rows
  • Unlimited board-ready reports with full pricing rationale
  • White-glove onboarding, dedicated CSM, SLA
Request a demo

Included each day: searches and questions, with no daily limit.

Free and Lite are self-serve. Pro and Ultra are set up with our team. No card required to start.

Enterprise market-data subscriptions stop at benchmarks and reports. PropertyDynamix adds the unit pricing engine, payment plans, MOIRA, and Pulse, usually for less than you pay for data alone.

Need more than Ultra? Enterprise Plus, custom.

Large portfolios, custom integrations, multi-entity billing, or dedicated cloud. Talk to us.

Talk to Sales

Why not just use ChatGPT or Claude?

Great general assistants. But pricing a tower needs your private data, a real engine, and an audit trail, without your work training someone else's model.

What pricing a tower needs, in ChatGPT or Claude and in PropertyDynamix
Pricing a tower needsChatGPT / ClaudePropertyDynamix
General real estate reasoning
Strong general knowledge, but it does not know your market or project
Strong reasoning, grounded in your project and the live market
Live DLD and ADREC sales data
Guesses from the open web and old listings, not registered sales
Reads registered DLD and ADREC sales, refreshed continuously
Knows your inventory and unit mix
Only if you paste it in again, in full, every single time
Reads your live project and every unit, automatically
Keeps your data private
Your uploads and chats can be used to train the model
Your data stays yours and is never used for training
Pricing math: floor rise, views, PSF
Rough estimates, with no real pricing engine behind them
A real, unit-level engine: floor rise, views, PSF, balconies
Applies the price change for you
You copy the numbers back into your files by hand
Applies the change for you, versioned and fully tracked
Board-ready reports
Possible, but only if you dictate every section and source
One click, built from your project, with citations
Watches the market after launch
You must re-ask for each project, and even then no bedroom-level detail, no link to your latest prices, and no official sales
Watches every project on its own, down to bedroom level, against official sales and your live prices

Compare every plan

A preview of what each tier unlocks. Expand for the full breakdown.

Market Terminal

Search areas, projects, buildings

Free

Lite

Pro

Ultra

DLD + ADREC benchmarks and trends

Free

Lite

Pro

Ultra

Compare markets (up to 7)

Free

Lite

Pro

Ultra

MOIRA Score (location grade)

Free

Lite

Pro

Ultra

AI market insights

Free

Lite

Pro

Ultra

CSV export

Free

2,000 rows

Lite

20,000 rows

Pro

50,000 rows

Ultra

1,000,000 rows

Bulk market downloads

Free

Lite

Pro

100,000 rows

Ultra

1,000,000 rows

Daily data allowance (fair use)

Free

25,000 register rows a day

Lite

100,000 register rows a day

Pro

250,000 register rows a day

Ultra

2,000,000 register rows a day

Pricing workspace

Team access

Free

Just you

Lite

Per user

Pro

Your whole account

Ultra

Your whole account

Active projects

Free

0

Lite

0

Pro

10

Ultra

Unlimited

Price Prism simulation engine

Free

Lite

Pro

Ultra

Version control and comparison

Free

Lite

Pro

Up to 3

Ultra

Up to 6

Inline AI insights + SIOA audit

Free

Lite

Pro

Ultra

Payment plan modeling + NPV

Free

Lite

Pro

Ultra

MOIRA AI

Conversational MOIRA

Free

Lite

Pro

Ultra

Unlimited

AI deep research

Free

Lite

Pro

Ultra

Pricing Pulse

Free

Lite

Pro

Ultra

Focus + accuracy

MOIRA Majlis: the market record in ChatGPT, Claude and MCP assistants

Free

Lite

Add-on, AED 399/mo

Pro

Ultra

Reports and delivery

Standard exports

Free

Lite

CSV

Pro

Ultra

Board-ready reports + pricing rationale

Free

Lite

Pro

Ultra

Unlimited

Custom branding and white-label

Free

Lite

Pro

Ultra

Support

Email support

Free

Lite

Pro

Ultra

Dedicated CSM and SLA

Free

Lite

Pro

Ultra

Market intelligence is derived from government-published transaction records (DLD Dubai, ADREC Abu Dhabi).

Annual pricing on Pro and Ultra is billed yearly. Monthly billing is available at the listed monthly rates.

Inside the workbench

This is what the Pro tier does.

New · 1-Click Pricing

The whole configuration, drafted from evidence in one click.

Point it at your unit mix. Every label, base PSF per bedroom, floor rise, view premiums, gets anchored to registered transactions, with the evidence band visible behind each number. The Recommended preset is deterministic: same market, same draft. You approve every value before it touches your pricing.

  • An evidence band behind every drafted value
  • Deterministic Recommended preset, not a dice roll
  • You stay in control: accept, adjust or discard per label
Recommended preset
Reading unit mix, 198 units
Anchoring 16 labels to registered sales
Composing the Recommended preset
Base PSF · Studio
1,240
Base PSF · 1BR
1,185
Base PSF · 2BR
1,150
Floor rise
+4.5/floor
Pool view premium
+6%
Corner premium
+3%
16 of 16 labels anchoredBlended 1,204 PSF · AED 169M

Illustrative sample data

See the full Pricing Workbench tour

The platform

Everything a pricing team needs, in one system.

Four moves make a price. Read the market. See what is launching and on offer. Price every unit. Keep watching.

By hand, it takes weeks. Here, it takes one click.

Today, by handWeeks per project, then again for every version
  1. 01

    Portals and brokers

    Asking prices copied from listings and phone calls, none of them a registered sale.

    A day

  2. 02

    The research sheet

    Comparables pasted into a spreadsheet, one tab per project, already ageing.

    Two days

  3. 03

    The Excel model

    Every unit on a row, every price a formula someone has to maintain.

    A week

  4. 04

    The formulae

    Base PSF, floor rise, view premiums and balconies, written by hand and broken by a sort.

    Days

  5. 05

    Tuning by feel

    Cells nudged until the total looks right, with no record of why.

    Days

  6. 06

    The deck

    Rebuilt for every version the board asks to see.

    Every time

  7. 07

    After launch

    You hear about the launch next door from a broker, a week after it opened.

    Too late

The same four moves, in one system.

Questions, answered.

Billing, seats, what each tier includes, and how moving in works.

Both. Lite is AED 99 per seat per month, or AED 999 per seat per year, which works out to about AED 83 a month. Pro is listed at its best annual rate, AED 2,999 a month billed yearly, or AED 3,499 month to month. Lite and Pro are shown plus 5% VAT. Lite is per user and Pro includes 3 seats. Ultra is tailored to each organisation, contact us for a quote; it includes 5 seats with more available on request.

Still deciding? Talk to our team and we will map the right tier to your portfolio.