Pricing that pays for itself.
Start free with the Market Terminal. Move up when the numbers make the case. Every tier runs on the same government-grade DLD and ADREC data, with MOIRA on the plans that need an analyst in the room.
No card to start · 7-day terminal trial · Cancel anytime
Pricing plans
Most developer pricing teams spend AED 20,000 to 40,000 a month on analysts, tools and data subscriptions for a single pricing cycle. Here is the infrastructure alternative.
7-day Market Terminal trial
- PRISM Market Terminal: search any area, project, or building
- Live DLD + ADREC data: percentile bands, PSF trends, yields
- Compare and MOIRA Score locked (view only)
- Export capped at 2,000 rows
- 7 days, no card required
about AED 83 per user per month · + 5% VAT
The full market terminal
- Everything in Free, unlocked:
- Compare up to 7 markets side by side
- MOIRA Score: the 0 to 100 location grade
- Full 20,000-row CSV export
- AI market insights on any search
- Priced per seat, add your whole team
3 seats · billed annually · + 5% VAT
Your pricing workspace
- Everything in Lite, plus:
- The full app: 10 projects + Price Prism engine
- Version control and comparison, up to 3
- Inline AI pricing insights + SIOA audit
- Payment plan modeling with NPV
- Exports up to 50,000 rows: XLSX, CSV, PDF
- MOIRA chat, deep research, and Pricing Pulse not included
5 seats, more on request · tailored to your portfolio
The complete platform
- Everything in Pro, plus:
- MOIRA conversational AI, unlimited
- AI deep research, multi-source
- Pricing Pulse with accuracy tracking
- Unlimited projects, compare up to 6
- Unlimited CSV export
- Unlimited board-ready reports with full pricing rationale
- White-glove onboarding, dedicated CSM, SLA
Free and Lite are self-serve. Pro and Ultra are set up with our team. No card required to start.
Enterprise market-data subscriptions stop at benchmarks and reports. PropertyDynamix adds the unit pricing engine, payment plans, MOIRA, and Pulse, usually for less than you pay for data alone.
Need more than Ultra? Enterprise Plus, custom.
Large portfolios, custom integrations, multi-entity billing, or dedicated cloud. Talk to us.
Why not just use ChatGPT or Claude?
Great general assistants. But pricing a tower needs your private data, a real engine, and an audit trail, without your work training someone else's model.
| Pricing a tower needs | ChatGPT / Claude | PropertyDynamix |
|---|---|---|
| General real estate reasoning | Strong general knowledge, but it does not know your market or project | Strong reasoning, grounded in your project and the live market |
| Live DLD and ADREC sales data | Guesses from the open web and old listings, not registered sales | Reads registered DLD and ADREC sales, refreshed continuously |
| Knows your inventory and unit mix | Only if you paste it in again, in full, every single time | Reads your live project and every unit, automatically |
| Keeps your data private | Your uploads and chats can be used to train the model | Your data stays yours and is never used for training |
| Pricing math: floor rise, views, PSF | Rough estimates, with no real pricing engine behind them | A real, unit-level engine: floor rise, views, PSF, balconies |
| Applies the price change for you | You copy the numbers back into your files by hand | Applies the change for you, versioned and fully tracked |
| Board-ready reports | Possible, but only if you dictate every section and source | One click, built from your project, with citations |
| Watches the market after launch | You must re-ask for each project, and even then no bedroom-level detail, no link to your latest prices, and no official sales | Watches every project on its own, down to bedroom level, against official sales and your live prices |
Compare every plan
A preview of what each tier unlocks. Expand for the full breakdown.
Market Terminal
Search areas, projects, buildings
Free
Lite
Pro
Ultra
DLD + ADREC benchmarks and trends
Free
Lite
Pro
Ultra
Compare markets (up to 7)
Free
Lite
Pro
Ultra
MOIRA Score (location grade)
Free
Lite
Pro
Ultra
AI market insights
Free
Lite
Pro
Ultra
CSV export
Free
2k rowsLite
20k rowsPro
50k rowsUltra
UnlimitedPricing workspace
User seats
Free
1Lite
Per userPro
3Ultra
5+ on requestActive projects
Free
0Lite
0Pro
10Ultra
UnlimitedPrice Prism simulation engine
Free
Lite
Pro
Ultra
Version control and comparison
Free
Lite
Pro
Up to 3Ultra
Up to 6Inline AI insights + SIOA audit
Free
Lite
Pro
Ultra
Payment plan modeling + NPV
Free
Lite
Pro
Ultra
MOIRA AI
Conversational MOIRA
Free
Lite
Pro
Ultra
UnlimitedAI deep research
Free
Lite
Pro
Ultra
Pricing Pulse
Free
Lite
Pro
Ultra
Focus + accuracyReports and delivery
Standard exports
Free
Lite
CSVPro
Ultra
Board-ready reports + pricing rationale
Free
Lite
Pro
Ultra
UnlimitedCustom branding and white-label
Free
Lite
Pro
Ultra
Support
Email support
Free
Lite
Pro
Ultra
Dedicated CSM and SLA
Free
Lite
Pro
Ultra
Market intelligence is derived from government-published transaction records (DLD Dubai, ADREC Abu Dhabi).
Annual pricing on Pro and Ultra is billed yearly. Monthly billing is available at the listed monthly rates.
This is what the Pro tier does.
New · 1-Click Pricing
The whole configuration, drafted from evidence in one click.
Point it at your unit mix. Every label, base PSF per bedroom, floor rise, view premiums, gets anchored to registered transactions, with the evidence band visible behind each number. The Recommended preset is deterministic: same market, same draft. You approve every value before it touches your pricing.
- An evidence band behind every drafted value
- Deterministic Recommended preset, not a dice roll
- You stay in control: accept, adjust or discard per label
Illustrative sample data
Everything a pricing team needs, in one system.
Live market data, a unit-level pricing engine, MOIRA, and self-watching recommendations. Each tile is a taste. Open one to see the whole thing work.
Questions, answered.
Billing, seats, what each tier includes, and how moving in works.
Both. Lite is AED 99 per seat per month, or AED 999 per seat per year, which works out to about AED 83 a month. Pro is listed at its best annual rate, AED 2,999 a month billed yearly, or AED 3,499 month to month. Lite and Pro are shown plus 5% VAT. Lite is per user and Pro includes 3 seats. Ultra is tailored to each organisation, contact us for a quote; it includes 5 seats with more available on request.
Still deciding? Talk to our team and we will map the right tier to your portfolio.
See the rest of the platform.
Pricing is one part of the picture. Here is where the data, the capabilities, and the safeguards live.